Website Navigation Video
Blue Yonder Website
As the manager of the website and digital marketer, I increased website usage by 159% within four months by developing a web strategy and redesigning the homepage and navigation. Behind the scenes: I managed the rebrand search strategy that led to a 168% increase in search visibility, led web content strategy, which generated more than $1M in closed deals, established SEO and implementation strategies, including keyword research and analyzing search query data, which led to a 31% increase in new users year-over-year.