Avalara Social Media

With Avalara, I developed and implemented strategies and tactics for global brand social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. I also ensured brand consistency across social copy, graphics, and video creation, led cross-platform promotion of global key events and campaigns, and created engaging social campaigns and content.

Screenshots of Avalara's Twitter, Avalara Twitter, Grew engagement rate by 17%
Grew Avalara Twitter engagement rate by 17% YoY
Engagement Rate Calculation = (total engagements) / (total posts x total followers) * 100
Every state with sales tax has #nexus laws. But thresholds and requirements can vary by state. In this year's Avalara Tax Changes Report, we highlight the newest legislative changes. Infographic
Every state with sales tax has #nexus laws. But thresholds and requirements can vary by state. In this year's Avalara Tax Changes Report, we highlight the newest legislative changes. Infographic
Episode 2 of Tax 101 outlines #nexus, what triggers nexus, and thresholds. To better understand this core #tax concept, watch the video. Video thumbnail
Episode 2 of Tax 101 outlines #nexus, what triggers nexus, and thresholds. To better understand this core #tax concept, watch the video. Video thumbnail
There are many ways to create #nexus, such as hitting a certain sales or transaction threshold, having employees in a state, storing inventory in a warehouse, selling at a trade show or festival, and more. Image
There are many ways to create #nexus, such as hitting a certain sales or transaction threshold, having employees in a state, storing inventory in a warehouse, selling at a trade show or festival, and more. Image
Before trying to pay taxes with #Dogecoin, here are things to know: payments can only be made through the PayPal #cryptocurrencies Hub. You will pay a fee when paying taxes with crypto. Service fees = additional dollar + 1.83% of the payment amount. Link
Before trying to pay taxes with #Dogecoin, here are things to know: payments can only be made through the PayPal #cryptocurrencies Hub. You will pay a fee when paying taxes with crypto. Service fees = additional dollar + 1.83% of the payment amount. Link
Screenshots of Avalara's LinkedIn, Avalara LinkedIn, Grew followers by 57% and engagement rate by 68%
Grew Avalara LinkedIn followers by 57% and engagement rate by 68% YoY
Engagement Rate Calculation = (total engagements) / (total posts x total followers) * 100
Screenshots of Avalara's Facebook, Avalara Facebook, Grew followers by 6%, engagement rate by 793%, and click-through rate by 825%
Grew Avalara Facebook U.S. followers by 6%, engagement rate by 793%, and click-through rate by 825%
Engagement Rate Calculation = (total engagements) / (total posts x total followers) * 100
Click-through Rate Calculation = (total clicks) / (posts * followers) x100
Screenshots of Avalara's Instagram, Avalara Instagram, Grew followers by 17% and engagement rate by 62%
Grew Avalara Instagram followers by 17% and engagement rate by 62% YoY
Engagement Rate Calculation = (total engagements) / (total posts x total followers) * 100
Grew Avalara YouTube subscribers by 40% YoY
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