Hello, I'm Ariel.
I am passionate about building community, increasing accessibility and inclusion, and finding creative solutions to complex problems.
I approach social media the way a librarian approaches a collection: with intention, with the audience in mind, and with a belief that the right information, delivered in the right context, changes behavior.
With an MS in Library Science and over 10 years in B2B marketing, I lead global social media strategy for a large tech enterprise. My work spans content strategy, social listening and competitive intelligence, campaign execution, and measurable pipeline contribution.
Great social media isn't about volume; it's about relevance, community, and trust.
When I'm not creating strategies or discovering the latest trends, I'm taking far too many pictures of my dog, reading, or drawing. Feel free to drop a message below.
Thank you! I'll be in touch shortly.