Ariel Macon
Experience
Sr. Manager, Social Media Marketing
June 2024 - Current
Develop and execute channel-specific strategies tailored to key personas, specifically X, LinkedIn, Facebook, Instagram, YouTube, and Threads, while experimenting on emerging channels
Create content across formats aligned to our social brand voice to generate engagement, build community, and increase SEO/AEO results
Active social listening and brand monitoring using Hootsuite and Talkwalker for brand mentions, competitor insights, market conversations, and platform changes, sharing these findings for sales intelligence, customer care, and actionable marketing activities
Foster engagement and provide customer support through social media, as well as tap into real in-market conversations among our core audiences
Manage event- and content-specific social activations, enabling teams with ready-to-go assets and engagement playbooks
Report on KPIs monthly, including sentiment, share of voice, customer support cases, and conversions
Marketing Manager, Ecommerce
Apr 2023- June 2024
Lead ecommerce website experience, including product search, ordering, online promotions, communications, member services, and back-end data management
Achieved a 93% unique CTR by creating a new account workflow and email, resulting in over $100K in orders within four months
Manage and implement ecommerce project timelines and processes, ensuring efficient operations
Designed mockups and prototypes for the Carrier Marketplace redesign
Social Media Marketing Manager
Dec 2020- Apr 2023
Developed and implemented social strategies for brand social media accounts, increasing LinkedIn followers by 56% YOY, Twitter engagement rate by 29% YOY, Facebook engagement rate by 225% YOY, Instagram engagement rate by 30% YOY, and YouTube subscribers by 38% YOY
Collaborated cross-functionally to create engaging social campaigns and content
Created and implemented the social content calendar
Addressed customer complaints from social media, supporting customer accounts with reoccurring revenue totaling $1M, amounting to 50+ cases annually
Digital Marketing Manager
Jan 2019- Dec 2020
Introduced data-driven strategies for digital marketing and web design, which generated more than $1M in closed deals
Managed rebrand search strategy, resulting in a 168% increase in search visibility
Increased website usage by 159% within four months by building a web strategy and redesigning the homepage and navigation
Established SEO and implementation strategies, including keyword research and analyzing search query data, which increased new users by 31%
Digital Marketing Specialist
Jan 2018- Jan 2019
Developed and implemented social strategies on key channels, which increased Facebook followers by 433% and Instagram engagement by 642%
Created web lead and email nurture workflows, which led to more than $1.2M in attributed revenue and an 18% increase in sales demo requests
Supervised content curation and SEO initiatives, which increased search impressions by 282%
Digital Marketing and Web Specialist
Oct 2016- Jan 2018
Led the 2017 fall crowdfunding campaign from project management, content creation, website design, SEM, and digital marketing strategy, which increased digital revenue by 30%
Oversaw the planning, development, and maintenance of Komen.org, including SEO strategy and copy direction
Created banner displays and programmatic advertising, pop-ups, hero banners, and web graphics used throughout Komen.org and social channels
Marketing and Research Coordinator
Oct 2015- Oct 2016
Grew social media impressions by 153% with strategy, channel management, and content creation
Developed and implemented a digital marketing strategy, increasing pageviews by more than 170% and organic search by 145%
Performed marketing research and development for clients, ranging from presentations, data analysis, websites, printed marketing collateral, and more
Education
Master of Science in Library Science
University of Kentucky
Bachelor of Arts in Advertising
The University of Texas at Arlington